{"id":177,"date":"2009-08-11T12:48:56","date_gmt":"2009-08-11T19:48:56","guid":{"rendered":"http:\/\/35.225.155.113\/blog\/index.php\/2009\/08\/11\/strategic_software_development\/"},"modified":"2019-10-13T13:10:56","modified_gmt":"2019-10-13T20:10:56","slug":"strategic-software-development","status":"publish","type":"post","link":"https:\/\/www.weinstein.org\/blog\/index.php\/2009\/08\/strategic-software-development.html","title":{"rendered":"Strategic Software Development"},"content":{"rendered":"<p style=\"margin-bottom: 0in;\">I&#8217;ve been thinking a lot about software<br \/>\ndevelopment and strategic business strategies recently, in part<br \/>\nbecause of some business work I&#8217;ve been doing recently and in part<br \/>\nbecause the reason why the software program exists has a strong<br \/>\nrelation with how the <a href=\"http:\/\/pdw.weinstein.org\/2009\/07\/mission-critical.html\">system is designed<\/a>.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">&#8216;<a href=\"http:\/\/lewmoorman.com\/we-are-all-software-companies-now\">We Are All Software Companies Now<\/a>&#8216; is a post I read last week suggesting that all businesses are software businesses these days, even <a href=\"http:\/\/www.hp.com\/\">HP<\/a>,<br \/>\n<a href=\"http:\/\/www.teslamotors.com\/\">Tesla<\/a>, <a href=\"http:\/\/www.rackspace.com\/\">Rackspace<\/a> and <a href=\"http:\/\/www.apple.com\/\">Apple<\/a>. Well that&#8217;s not quite right, as <a href=\"http:\/\/pdw.weinstein.org\/2009\/07\/the-network-is-the-computer.html\">I&#8217;ve<br \/>\nnoted before about Apple<\/a> all one has to do is look at their financial<br \/>\nstatements to know that Apple is a hardware company, selling iPhones,<br \/>\niPods and Macs. Apple is no more a software company than it is a<br \/>\ntechnology retail chain outlet.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">But of course Apple does both because<br \/>\nit has determined that having retail stores and software engineers<br \/>\nare critical functions that allow themselves to effectively preform<br \/>\nin bringing the best personal computing experience to consumers<br \/>\naround the world.<a class=\"sdfootnoteanc\" name=\"sdfootnote1anc\" href=\"#sdfootnote1sym\"><sup>1<\/sup><\/a><\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">That is in many cases a business might<br \/>\ndetermine that their own development of software for a key business activity will enable the organization to achieve its<br \/>\nlong-term objectives.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">To determine if a business function<br \/>\nmight be of strategic importance, let&#8217;s consider two different types<br \/>\nof businesses and how they  relate to a specific type of business<br \/>\nsoftware.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Spacely Sprockets is specialized widget<br \/>\nmaker, but unlike Apple, only sells its sprockets wholesale to<br \/>\nretailers who then sell a range of individualized widgets from<br \/>\nvarious manufacturers to  public consumers. ACME is just such as<br \/>\nretailer.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Both Spacely Sprockets and ACME have<br \/>\nwarehouses. Both companies have shipping requirements. Both companies<br \/>\nare using a software solution to manage and track products from<br \/>\norigin to destination, from creation to final sale. Spacely uses an<br \/>\n&#8220;boxed&#8221; enterprise resource planning (<a href=\"http:\/\/www.cio.com\/article\/40323\/ERP_Definition_and_Solutions#erp\">ERP<\/a>) solution from a highly<br \/>\nregarded business software vendor. ACME, on the other-hand, uses a<br \/>\ncustomized, self-developed and managed ERP solution.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">What exactly are these two ERP systems<br \/>\ndoing for these companies? In general ERP systems are about removing<br \/>\nbarriers to data that can become trapped in department<br \/>\nspecific solutions. That is ERP systems are about eliminating<br \/>\nstandalone computer systems in finance, marketing and manufacturing,<br \/>\nand integrating them into a single unified system.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">For Spacely Sprockets this means a<br \/>\nsolution that tracks wholesale sales and overall market penetration,<br \/>\nproduction volume, warehouse inventory and shipping costs. The<br \/>\nsoftware vendor Spacely has contracted sells a solution built on<br \/>\nsoftware modules for each department; marketing and sales, production<br \/>\nand shipping. Each department can choose from a set of predefined<br \/>\nworkflows optimized for their need. At the same time the modules<br \/>\nshare a common communication infrastructure enabling access to any<br \/>\nrequired piece of data for the company&#8217;s Operations department.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Thus Spacely can focus on their<br \/>\nbusiness, building the best widget for their market. At the same time<br \/>\nreducing the overall cost of their operation and leveraging the<br \/>\nexpertise of other similar business models via their software<br \/>\nvendor&#8217;s solution. The reduction of operating costs can either be<br \/>\npassed on to the consumer in lower product cost or to Spacely&#8217;s<br \/>\nshareholders in higher profit margins.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">For ACME their business also involves<br \/>\nsourcing products, procurement and logistics management. They too are<br \/>\nin need of integrating resource management solution within their<br \/>\ncompany.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">However, their decision to build their<br \/>\nown ERP stems from the fact that their continued success in business<br \/>\nis built on their ability to properly managing the procurement and<br \/>\nlogistics of numinous products, including Spacely&#8217;s widgets. AMCE has<br \/>\nyears of in-house knowledge and expertise that just cannot be<br \/>\nreplicated in any &#8220;off-the-self&#8221; ERP solution.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">ACME&#8217;s strategic business objective is<br \/>\nto continue applying and refining their hard-won supply-chain<br \/>\nknowledge to their operation. In doing so they too can reduce their<br \/>\noperating costs in relation to their competition and can either pass<br \/>\non the savings to their customers or to their shareholders in<br \/>\nhigher profit margins.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">Of course in the abstract, this seems<br \/>\nextremely straight-forward. In reality, business conditions change<br \/>\nall the time. One day the hard-won knowledge your business has fought<br \/>\nfor is gold, the next it might become a liability.<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">And just because a business elects one<br \/>\noption over the other doesn&#8217;t mean the software concerns end there.<br \/>\nNope, besides deciding to build a custom solution or not, a business<br \/>\nhas to consider; do they go with a <a href=\"http:\/\/pdw.weinstein.org\/2009\/08\/open-software-versus-closed-proprietary-software.html\">close-source solution or an open<br \/>\nsource<\/a> solution? If they do decide to develop a custom solution, do<br \/>\nthey try to develop the software knowledge and solution in-house or<br \/>\noutsource?<\/p>\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">\n<p style=\"margin-bottom: 0in;\">\n<hr>\n<div id=\"sdfootnote1\">\n<p class=\"sdfootnote\"><a class=\"sdfootnotesym\" name=\"sdfootnote1sym\" href=\"#sdfootnote1anc\">1<\/a> I<br \/>\ncouldn&#8217;t find an up-to-date reference for Apple&#8217;s current &#8220;mission<br \/>\nstatement.&#8221; The <a href=\"http:\/\/answers.yahoo.com\/question\/index?qid=1006013002272\">best reference<\/a> Google could come up with is a few<br \/>\nyears old. None-the-less, even if Apple doesn&#8217;t have a stated<br \/>\nmission, this statement isn&#8217;t that far of the mark of how the<br \/>\ncompany is currently operating.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been thinking a lot about software development and strategic business strategies recently, in part because of some business work I&#8217;ve been doing recently and in part because the reason why the software program exists has a strong relation with how the system is designed. &#8216;We Are All Software Companies Now&#8216; is a post I [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,117,118],"tags":[48,204,7,43,106,166,146],"_links":{"self":[{"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/177"}],"collection":[{"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":3,"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/posts\/177\/revisions\/737"}],"wp:attachment":[{"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weinstein.org\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}