iTablet Price a Sticky Question

Oct 27 09

iTablet Price a Sticky Question

Paul Weinstein

Update: Apple has finally made public their new tablet, the iPad. Details about their annoucement, including pricing can be found in Apple’s iPad Tablet Includes Cool New Apps and Features

Apparently someone at Retrevo.com had
the same thought I did in regards to what would be the ideal price for
the rumored Apple “iTablet”. But unlike my personal speculation
about what that price could be they went ahead and conducted a

In The iTablet, Only from AT&T post
I openly wondered if the rumored device might be offered by AT&T
at a subsidy since “rumors put this tablet device at
anywhere between $600 – $1000” which begged the question in my mind
“would you pay $1000 for a device that could get lost or dropped
easily? If your going to spend that much would you just purchase a
Macbook? Even at the $600 price-range would you buy Apple’s tablet, a
cheap laptop or a netbook?”

According to Retrevo.com’s survey 64%
of “PC users” – who AppleInsider suggests are accustomed to
low-cost machin
es – would purchase the device if it was priced
under $600. How much under is a question left open by the survey, but
I doubt $599 would get the same 64% response as say $399 or even

“How Much Would You Pay for the Rumored Apple Tablet?”

You may ask why are “cheap PC
Users” of important interested when, as surveyed, 41% of “Mac
Users” would be happy to spend “$800 or more” for Apple’s yet
to be announced device?

Mac/iPhone Comparison, Units Shipped

Simply put, while Mac sales have been
increasing steadily over the past couple of years – despite the
recession – Apple’s iPhone, much like its iPod predecessor, has
seen explosive growth beyond Apple’s traditional Mac User market – in part because of accessible pricing.

Features are one thing. Price is quite

Speaking of features, supposedly the
iTablet will do for news organizations what the iPod has done for
recording studios. Aggregate and sell content to the owners of
Apple’s new device via iTunes.

But given the current collection of
e-Readers on the market from Amazon, Barnes & Noble and Sony –
all of which are priced around $199 to $299 I should point out –
would someone really pay a $300 premium for Apple’s device? Even
if it included all of the iPhone’s multi-touchscreen abilities and

With the collection of netbooks,
smartphones, e-Readers and Apple’s iTablet all vying to define –
or redefine – the mobile experience for the coming year(s), somehow I
doubt Apple is going to want to price themselves out of the market.

One the other hand, perhaps I’ll be able to save up some money by forgoing the purchasing of any more bookshelves?